Pored novog vizualnog identiteta, predstavnici Merkur osiguranja predstavili su i nove proizvode.

Novi vizualni identitet Merkur osiguranja

Partner za bolji život i životni stil

Rastem

Merkur osiguranje jedna je od vodećih tvrtki u području osiguranja života zadnja dva desetljeća.

Piše:

Promo

Objavljeno: 13. listopad 2016. 20:40

Lansiranjem novog vizualnog identiteta, Merkurov ključni fokus ostaje životno osiguranje, ali na jednoj novoj razini. Nova strategija životnog osiguranja znači da će u budućnosti Merkur ne samo osiguravati život, nego će biti klijentov partner u svim aspektima njegovog života.

Najvažniji čimbenici

Za Merkur, zdravlje i blagostanje su najbitniji čimbenici za kvalitetu i radost u životu. Upravo zbog toga, Merkur širi svoju ponudu s paketima fit4life usluga dodatnog zdravstvenog osiguranja koji pomažu promijeniti životni stil Merkurovih klijenata kako bi imali što bolju kvalitetu života.

Merkur postaje uslužno orijentirana platforma za promjenu životnog stila i poboljšanje vitalnosti. fit4life usluge nude tako pakete za teretanu s prilagođenim programima vježbanja, wellness vikendima u luksuznim hotelima i tehnološki naprednim pregledima u vodećim privatnim klinikama.

Kako bi brže i lakše došli do zdravlja, Merkur lansira također i seriju paketa zdravstvenog osiguranja i kombinaciju proizvoda koji omogućavaju svim klijentima izravan i brz pristup premium zdravstvenim uslugama kod najboljih liječnika, ambulanti, klinika i terapeuta u zemlji.

Nova filozofija

Novi brend dizajn s ugodnim pastelnim bojama, jasnim linijama i mekanim oblicima i nova ključna poruka brenda podrška su novoj Merkurovoj filozofiji. Novi Merkurov logo zadržava poveznicu s poviješću brenda vizualno, ali stavlja sam brend u novi kontekst izgledom koji je manje tipičan za osiguranje, a više usmjeren dinamičnom životnom stilu, aktivnostima za zdravlje i radosno blagostanje.

Dalibor Đurkan, član Uprave Merkur osiguranja objasnio je što se krije iza kampanje #našenovolice te predstavio fit4life usluge.

Novi slogan "Danas za Vaše sutra" je izraz nove uslužno orijentirane filozofije koja je usmjerena prema naprijed i omogućava dobru budućnost s današnjim inovativnim zdravstvenim uslugama pred-osiguranja i inovacija.

Zanimljiva i kreativna oglašivačka kampanja predstavit će Merkurov imidž javnosti počevši od 13. listopada 2016. a možete je pogledati i u nastavku...

</p><hr /><p class="Text"><em>Merkur osiguranje uspješno posluje u Hrvatskoj već dva desetljeća i dio je Merkur grupe. Merkur Versicherung AG iz Graza prvi je zdravstveni osiguratelj u Europi osnovan 1798. i kroz svoj koncept zdravlja predvodnik je inovativnih produkata. </em></p><p class="escenic-story"> </p></div><div class="position_item_textend_top" ></div> <div class="position_item_textend_bottom" ></div> <div class="item__related item__related--zivim2"><div class="item__related-title">Vezani članci</div><div class="grid__card--related"><article class="card__article well card__well card--pix-4026 card--mod-rel " data-upscore-object-id="15519233"> <a class="card__article-link" href="/zivim/ucim/svakodnevne-navike-kojima-mozete-smanjiti-rizik-za-rak-dojke-15519233" title="Svakodnevne navike kojima možete smanjiti rizik za rak dojke" data-upscore-url> <figure class="card__figure"> <picture class="card__picture"> <source media="(min-width: 480px)" srcset="/templates/site/images/jpgs/ph_k_no-image_640.jpg?v2" data-srcset="https://static.jutarnji.hr/images/slike/2024/11/05/k_35657021_640.jpg?2024-11-05-09-49-04"/> <source media="(min-width: 1px)" srcset="/templates/site/images/jpgs/ph_k_no-image_480.jpg?v2" data-srcset="https://static.jutarnji.hr/images/slike/2024/11/05/k_35657021_480.jpg?2024-11-05-09-49-04"/> <img class="card__image lazyload" data-vox="https://static.jutarnji.hr/images/slike/2024/11/05/k_35657021_640.jpg" src="https://static.jutarnji.hr/images/slike/2024/11/05/k_35657021_640.jpg" alt="35657021" onerror="imageFallBack(jQuery(this), 'site')" /> </picture> </figure> <h3 class="card__info no_ellipsis"> <span class="card__info-wrap"><span class="card__title "> Svakodnevne navike kojima možete smanjiti rizik za rak dojke</span> </span></h3> </a> </article></div><div class="grid__card--related"><article class="card__article well card__well card--pix-4026 card--mod-rel " data-upscore-object-id="15516650"> <a class="card__article-link" href="/zivim/ucim/ugledna-onkologinja-vise-od-20-godina-slusam-zivotne-price-pacijenata-i-znam-koja-je-pozadina-njihovih-karcinoma-15516650" title="Ugledna onkologinja: Vi&scaron;e od 20 godina slu&scaron;am životne priče pacijenata i znam koja je pozadina njihovih karcinoma" data-upscore-url> <figure class="card__figure"> <picture class="card__picture"> <source media="(min-width: 480px)" srcset="/templates/site/images/jpgs/ph_k_no-image_640.jpg?v2" data-srcset="https://static.jutarnji.hr/images/slike/2024/10/28/k_35608719_640.jpg?2024-10-28-09-41-14"/> <source media="(min-width: 1px)" srcset="/templates/site/images/jpgs/ph_k_no-image_480.jpg?v2" data-srcset="https://static.jutarnji.hr/images/slike/2024/10/28/k_35608719_480.jpg?2024-10-28-09-41-14"/> <img class="card__image lazyload" data-vox="https://static.jutarnji.hr/images/slike/2024/10/28/k_35608719_640.jpg" src="https://static.jutarnji.hr/images/slike/2024/10/28/k_35608719_640.jpg" alt="35608719" onerror="imageFallBack(jQuery(this), 'site')" /> </picture> </figure> <h3 class="card__info no_ellipsis"> <span class="card__info-wrap"><span class="card__title "> Ugledna onkologinja: Više od 20 godina slušam životne priče pacijenata i znam koja je pozadina njihovih karcinoma</span> </span></h3> </a> </article></div><div class="grid__card--related"><article class="card__article well card__well card--pix-4026 card--mod-rel " data-upscore-object-id="15515339"> <a class="card__article-link" href="/zivim/ucim/jedan-bi-mikronutrijent-mogao-biti-kljucan-u-borbi-protiv-raka-dojke-najvise-ga-ima-u-brazilskim-orascicima-15515339" title="Jedan bi mikronutrijent mogao biti ključan u borbi protiv raka dojke! 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Najviše ga ima u brazilskim oraščićima</span> </span></h3> </a> </article></div></div><script> if (document.querySelectorAll(".item__related--gloria2").length > 0 ) { try { var elRelated = document.querySelectorAll(".item__related--gloria2")[0]; var nParagraphPos = Math.round((document.querySelectorAll(':scope .itemFullText > p').length) / 2); var elNewPosRelated = document.querySelector(':scope .itemFullText > p:nth-of-type(' + nParagraphPos + ')'); elNewPosRelated.appendChild(elRelated); } catch (ex) { console.log(ex); } } if (document.querySelectorAll(".item__related-se--zivim2").length > 0 ) { try { var elRelated = document.querySelectorAll(".item__related-se--zivim2")[0]; var nParagraphPos = Math.round((document.querySelectorAll(':scope .itemFullText > p').length) / 2); var elNewPosRelated = document.querySelector(':scope .itemFullText > p:nth-of-type(' + nParagraphPos + ')'); elNewPosRelated.after(elRelated); } catch (ex) { console.log(ex); } } </script> <div class="item__tags"> <a href="/zivim/tag/kemoterapija" class="item__tag" title="KEMOTERAPIJA"> <span class="item__tags-sep"></span><span class="itemTagName"> #kemoterapija </span> </a> <a href="/zivim/tag/rak_dojke" class="item__tag" title="RAK DOJKE"> <span class="item__tags-sep"></span><span class="itemTagName"> #rak dojke </span> </a> <a href="/zivim/tag/tumor" class="item__tag" title="TUMOR"> <span class="item__tags-sep"></span><span class="itemTagName"> #tumor </span> </a> <a href="/zivim/tag/tumorski-markeri" class="item__tag" title="TUMORSKI MARKERI"> <span class="item__tags-sep"></span><span class="itemTagName"> #tumorski markeri </span> </a> </div>  <div class="position_item_center_06_top" ></div> <div class="position_item_center_06_bottom" ></div> </div></div><div class="grid grid__left"><div class="grid__left--inner grid--sticky"><div class="d-none grid__relatedItems"></div></div></div></div></div><script> // set values in defineslots also var adInArtPositions = [1, 4, 10, 15, 20]; // gloria2? var blGloria2 = false; if (jQuery(".site--gloria2").length > 0 || jQuery(".site--gloria3").length > 0) { blGloria2 = true; adInArtPositions = [1, 5, 10, 15, 20]; } var adItemText = document.querySelectorAll('.itemFullText'); if (adItemText.length > 0) { adItemText[0].setAttribute('data-ads-in-article', 'true'); var adNParagraphs = document.querySelectorAll(".itemFullText > p").length; var adNBRs = document.querySelectorAll(".itemFullText > br").length; console.log('%c Item::: paragraphs = ' + adNParagraphs + ', br = ' + adNBRs, 'color: green;'); var adStrEl = ''; if (adNBRs > 0 ) { adStrEl = ':scope .itemFullText > br'; } if (adNParagraphs > 0) { adStrEl = ':scope .itemFullText > p'; } if (adStrEl != '') { var adPlaces = document.querySelectorAll(adStrEl); adInArtPositions.forEach(function(adNum, index) { if (adPlaces.length > adInArtPositions[index]) { var adPlace = document.querySelectorAll(adStrEl + ":nth-of-type(" + adInArtPositions[index] + ")"); var adHtml = ''; adHtml += '<div class="ad-in-article ad-in-article--' + (index+1) + '">'; adHtml += '<div class="ad-in-article__border-top"><div class="ad-in-article__label">OGLAS</div></div>'; adHtml += '<div class="ad-in-article__ad"></div>'; adHtml += '<div class="ad-in-article__border-bottom"></div>'; adHtml += '</div>'; if (!blGloria2) { adPlace[0].insertAdjacentHTML((adNum == 1 ? 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